Banners for LIDL (CSR)

This project started with the challenge of translating CSR messaging into a format that felt clear, engaging, and visually consistent with the brand.

First, I focused on understanding the content hierarchy and identifying the key messages that needed to stand out at a glance. Since the banners had to communicate quickly and effectively, the design needed to balance clarity and brand recognition.

Next, I developed a visual system that supported the sustainability-focused content while keeping the composition clean and approachable. Typography, color, and layout were used strategically to guide attention and make the message feel accessible rather than overly corporate.

Finally, I refined the banners to ensure they worked both as standalone pieces and as part of a wider brand communication ecosystem, creating visuals that reinforce Lidl’s CSR positioning in a polished and coherent way.