Cooking Book El Mandarin

This project began with a simple idea: to turn a collection of recipes into an experience that feels warm and memorable.

First, I explored the visual tone of the brand and the type of atmosphere the cookbook should create. The goal was to make it feel inviting and authentic, while still keeping a contemporary editorial structure.

Next, I developed the layout system, balancing imagery, typography, and white space to give each recipe room to breathe and to make the content easy to follow. Every detail was considered to support clarity, rhythm, and visual appeal.

Finally, I refined the overall art direction to ensure the book felt cohesive from cover to final page, creating an editorial piece that communicates personality and brand identity.