Ambilital (SUMA)
Art Direction
2025
Directed the "V de Vidro" recycling campaign, crafting visuals that increased public awareness and glass recycling rates by 20% in the target region.
Recycle Campaign "V de Vidro"
project
Brief
Create a campaign to boost glass recycling across multiple municipalities in the Alentejo region.
Process
I developed an impactful visual identity with posters, banners, and social posts; emphasized simple, localized calls-to-action and nature images.
Results
An increase in recycling numbers by over 20% and a strong national and local media pickup.
