Social Media for ANF

This project was about creating visual content that could live naturally in fast-moving digital spaces while still feeling cohesive and on-brand.

First, I defined the visual direction according to the communication goals of each piece, making sure the content would capture attention quickly and communicate the message with clarity. I

Next, I built layouts that balanced strong typography, imagery, and hierarchy, adapting the visuals to different formats and platforms. The focus was on creating content that feels dynamic, polished, and easy to engage with.

Finally, I refined the overall system so the visuals could work as part of a broader digital presence, reinforcing identity, improving communication, and helping the brand stay visually consistent across multiple touchpoints.